Oftentimes, an organization’s image is just as important as its product.
Public relations involves managing relationships between organizations and their stakeholders. The public relations major will prepare students for careers in public relations and marketing communications. This major prepares students with essential written and visual communication, critical thinking, strategy, design and research skills for careers in public relations and marketing communications. The public relations major addresses both economic and societal issues, emphasizes the importance of market research and includes experiential learning opportunities.
Is it for you?
This program will be a good fit if you:
- Enjoy working with people.
- Are a strong writer.
- Are a creative thinker.
- Have solid verbal and interpersonal skills.
- Have an interest in the media.
Career Opportunities
Explore possible career opportunities with this degree:
- Public relations specialist
- Media relations manager
- Marketing and communication specialist or manager
- Press secretary and campaign manager
- Social media coordinator
Recent Employers
Graduates have gone on to work at employers such as:
- Epicosity
- SDN Communications
- Daktronics
- Sanford Health
- Caliber Creative
Internship Opportunities
We have provided the following internship opportunities:
- SDSU Sports Information
- Mankato United Soccer Club
- South Dakota Art Museum
- University Marketing and Communications
- Downtown Brookings
Clubs & Organizations
We offer the following extracurricular clubs to participate in:
- Public Relations Student Society of America
- Advertising Club
- Journalism Club
Suggested Certificates
Lobbying and Government Advocacy Certificate (Undergraduate)
New Product and Venture Development Certificate (Undergraduate)
Public Service Certificate (Undergraduate)
Workplace Intercultural Competence Certificate (Undergraduate)
Suggested Minors
Digital and Social Media Minor
Events and Facilities Administration Minor
Leadership and Management of Nonprofit Organizations Minor
Health Communication Minor
Communication Studies Minor
Suggested Accelerated Programs
Mass Communication (M.M.C.)
Still Undecided?
If you are uncertain about your major and have questions about career planning, you are not alone. Choosing a major or career can be a very difficult decision. We're here to help.
You may also be interested in...
Advertising (B.A./B.S.)
Agricultural Education, Communication and Leadership (B.S.) - Communication Specialization
Communication Studies (B.A./B.S.)
Leadership and Management of Nonprofit Organizations (B.S.)
English (B.A.) - Writing Specialization
Journalism (B.A./B.S.)
Political Science (B.A./B.S.)
Public Service Certificate (Undergraduate)
Lobbying and Government Advocacy Certificate (Undergraduate)
